Wentworth’s Management Students Shine at Marketplace Event

The Introduction to Management Marketplace at Wentworth Institute of Technology showcased the creativity, drive, and entrepreneurial spirit of first-year students as they displayed and sold the products they developed throughout the semester. Designed as an immersive, hands-on experience, the event allowed students to apply key business concepts—from product design and marketing to pricing, sales, and customer engagement—in a real marketplace environment.

More than 10 student teams participated, transforming the Douglas D. Schumann Library’s second floor into a vibrant hub of innovation and commerce. The products ranged from custom crafts and wellness items to creative gifts and practical everyday solutions, illustrating the students’ ability to identify customer needs and bring ideas to life.

The event was a tremendous success, with many teams selling out completely within the hour. Visitors from across the campus community stopped by to shop, support the students, and learn more about their entrepreneurial journeys.

Among the attendees was President Mark A. Thompson, who enthusiastically engaged with the student vendors—and even picked up several items as early Christmas presents. His presence underscored the Institute’s strong support for experiential learning and student innovation.

“This event is a perfect example of what makes Wentworth special,” said Professor Santiago Umaschi, who organizes the marketplace each year. “Students don’t just learn business concepts—they live them. Seeing them pitch, sell, and adapt in real time is incredibly rewarding, and their success today speaks volumes about their growth and hard work.”

The Marketplace concluded with a raffle that encouraged attendees to visit multiple tables, fostering networking and broader engagement between students and visitors.

Plans are already underway for future Marketplace events as part of Wentworth’s continued commitment to hands-on, project-based learning.