Branding Guidelines

Wentworth introduced an updated brand identity, which has been redefined to create a more cohesive and consistent look and feel for the university. Our refined identity features the Wentworth wordmark prominently, with limited use of the shield and "W" graphic logos. Our color palette is based on the traditional Wentworth “black and gold” style which also align with Wentworth's Athletics department. While secondary colors are still part of our visual identity, their use will be limited to supporting our primary color palette.

These new guidelines are a working document and will continue to be updated as the new branding evolves.

You can find your division or school logo workmark by logging into your myWentworth account and following the “Marketing & Communications Resources” link under Faculty & Staff Resources. If your division’s logo isn’t included, or you require a different file type, please submit a request to MarCom and it will be created for you.

To access more branding resources, please submit your request to the Marketing & Communications Support Form.