Curriculum and Program Elective Focus

Project managers are in high demand in today’s world. The purpose of the Project Management Elective Focus is to provide a supplemental educational opportunity for BSM major students who are interested in careers utilizing project management in any business, management, or technology related field. The elective focus in Project Management is designed specifically to prepare individuals for responsible leadership roles in professional workplaces. The core courses provide in-depth preparation in project management skills and technology management. Being able to plan and manage projects is an increasingly important skill for those with a business background. Successful graduates will be able to manage projects based on three principal goals: on time, within scope and within agreed budget at end of planning. This elective focus ties project management and technology management together with an emphasis on project management, technology assessment, adoption, leadership, management, teams, groups, and much more.

Course 1: Introduction to Project Management

This course traces the development of project management as fundamental to completing projects effectively, delineates the leadership tasks that must be accomplished at each step of a project’s life, and helps the student develop skills and wisdom in making decisions both by learning the ramifications or certain decisions and by seeing how those decisions are made in an example project.

Course 2: Technology Acquisition Project

This course provides a practical project management approach to technology acquisition.  The organizational strategic tasks related to technology acquisition and project management are covered.  Students will actively participate in a seven-stage project process for technology acquisition from the initiation phase to the closing operations phase.

Course 3: Group Processes and Team Building

This course provides experiences in applying the theories of group behavior and team building to the analysis of organizational behavior.  This is a course on how to create, foster and manage organizations in which people thrive and perform at their best.  It assumes that employee and group thriving is the key to project excellence.  Effective groups and teams are critical in modern organizations, yet there are often dysfunctional dynamics and processes within the group.  Yet despite throwing dependence on teams, as well as the growing body of knowledge about teams, many people don’t’ take the time to learn best practices for leading teams, nor do they apply what they learn about teams to improve their team’s performance.

Course 4: Project Management Seminar

Students demonstrate their ability to structure and complete an integrative mini project that identifies and resolves an important technology or technology leadership issue(s). Students report the results of their efforts in written and oral form.


An entrepreneur is a person (or small group) starting a business, often with few resources, accepting all of the related risks and rewards. It can also be the manager of a major division in a Fortune 500 company, required to innovate and to “do more with less”. This elective focus allows students to gain fundamental skill sets that will foster their entrepreneurial and intrapreneurial success. The curriculum moves from the initial spark that generates an innovative idea, to the feasibility study that tests the idea, through the business plan that brings together all of the necessary elements.

Course 1: Introduction to Entrepreneurship

What does entrepreneurship involve, who is the typical entrepreneur, and why do so many of these entities fail (what are they common traits of success and failure)? This course will provide a basic understanding of the entrepreneurial process. Students will discuss the critical role that opportunities and threats play in that process. Class exercises will assist students to identify their own personal goals, and the unique skills and competencies related to the entrepreneurial process. The role of entrepreneurship in bringing new ideas to market will be explored, along with the function of identifying a competitive advantage.

Course 2: Entrepreneurial Marketing

Entrepreneurial Marketing reflects an alternative approach to conventional marketing. Marketing is approached as redefining goods and services (and their markets) in ways that produce a competitive advantage. This course reviews a strategic type of marketing built around six core elements: innovation, calculated risk-taking, resource leveraging, strategic flexibility, customer intensity, and the creation of industry change. We will also explore how marketing and entrepreneurship affect and are affected by one another.

Course 3: Technology Entrepreneurial

This course gives you a unique understanding of how technology-focused firms are created and provides you with experience commercializing real technologies. Commercialization topics connecting technology and business will be the focus of the class. Topics will include intellectual property, convergence, industry creation, standards, modularity, and strategy. The outcomes will be applied by assessing the commercial potential of real ideas. The final project of student group work will be a business plan for commercializing the new technology.

Course 4:  Creating New Ventures

This course explores the context of and comprehensive process of new venture creation. Critical issues of new venture strategy and business planning will be addressed through readings, case analyses, guest speakers, a group project and interactive class discussions We will review the skills necessary for evaluating and creating a new venture, evaluating business opportunities, building and evaluating new project and business opportunities.