Position and Promote Wentworth

M-1: Develop and execute an integrated brand strategy

Strategic Objective: Leveraging research data, oversee an integrated marketing communications plan that maximizes internal and external communication tools and human capital to ensure a consistent brand.

Strategy Owner: Robert Yee, Director, Marketing and Communication

Team Members

  • Bill Farrick, Senior Coop Advisor, Career Services
  • Bill Gorman, Associate Athletic Director, Athletics
  • Elizabeth Green, Assistant Director, Housing and Residential Life
  • Kristen Harrington, Associate Director, Alumni Programs
  • Mike Jackson, Department Chair, Mechanical Engineering and Technology
  • Jennifer Kosses, Assistant Dean of Students, Student Affairs
  • Paul Lazarovich, Associate Professor, Humanities and Social Sciences
  • Keith Lewandowski, Marketing Manager, College of Professional and Continuing Education
  • Erik Miller, Director, Center for Community and Learning Partnerships
  • Sam Montague, Department Chair, Industrial Design
  • DJ Moore, Senior Assistant Director of Admissions Communication, Admissions
  • Susana Pereira, Adjunct Professor, Architecture

M-2: Develop centralized marketing communication strategies and processes

Strategic Objective: Elevate the communications and marketing function by partnering with all departments for consistency in communications initiatives.

Strategy Owner: Jamie Kelly, Associate Vice President, Public Affairs

Team Members

  • Bill Farrick, Senior Coop Advisor, Career Services
  • Bill Gorman, Associate Athletic Director, Athletics
  • Elizabeth Green, Assistant Director, Housing and Residential Life
  • Kristen Harrington, Associate Director, Alumni Programs
  • Mike Jackson, Department Chair, Mechanical Engineering and Technology
  • Jennifer Kosses, Assistant Dean of Students, Student Affairs
  • Paul Lazarovich, Associate Professor, Humanities and Social Sciences
  • Keith Lewandowski, Marketing Manager, College of Professional and Continuing Education
  • Erik Miller, Director, Center for Community and Learning Partnerships
  • Sam Montague, Department Chair, Industrial Design
  • DJ Moore, Senior Assistant Director of Admissions Communication, Admissions
  • Susana Pereira, Adjunct Professor, Architecture

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